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WHAT IS THE SUBSTITUTE?

the conceptual design

The Substitute is a sleek, aluminum-crafted graduated cylinder with a comfortable plastic mouthpiece, available in Black, Silver, and Gold. Lightweight, durable, and affordable, The Substitute is more than a product—it’s a lifestyle. Whether you’re seeking clarity, vitality, or relaxation, this revolutionary tool empowers you to live consciously anywhere, anytime. Just breathe.

A picture of a woman with The Substitute explaining that it has no tobacco, no toxins, simply air.
A young woman using The Substitute

just breathe.

use it when you're:

  • Scared, anxious, stressed, or depressed, finding calm with every breath.

  • Sad, angry, or overwhelmed, reclaiming clarity and balance.

  • Excited, nervous, or curious, channeling your energy with intention.

  • Sick, sedentary, or pregnant, breathing easy in safe and supportive ways.

  • In solitude, aroused, or repressed, exploring new depths of your inner self.

  • Hungry, craving, or desiring, rediscovering satisfaction beyond consumption.

 

Whatever You Feel, Just Breathe

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Whether practical, playful, or purposeful, The Substitute redefines how you interact with the world. With limitless possibilities, it’s truly whatever you need it to be.

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Your Companion for Every Emotion and Every Moment

Whether you're navigating life’s highs or lows, The Substitute is there to ground you, uplift you, or simply help you breathe through it all.

More than a wellness tool:
a substitute for everything

The Substitute is your ally when it comes to healthier choices:

  • A substitute for eating, drinking, or pharmaceuticals when you need clarity and control.

  • A substitute for smoking, shooting, or suffocating, offering nothing but pure, revitalizing air.

 

Just Breathe and Reimagine Life

 

​It’s your versatile companion for life’s everyday moments. From the practical to the playful, it transforms into whatever you need it to be:

  • A pointer for presentations or a thinking stick for inspiration.

  • An orchestrator of symphonies or a dancing partner for impromptu grooves.

  • A back scratcher or even a hand slapper (with love, of course).

  • An ass smacker, sensual toucher, or magic wand—let your imagination soar!

  • A space maker in tight spots or a key retriever when they’re just out of reach.

A young woman using The Substitute.

the substitute
is smokeless.
smoke less.

Lady Kendra welcoming you to The Art of Style

THE CREATRIX

Ciao! I am Lady Kendra- Renaissance Woman, International Master Certified Life Coach, Author, Designer, Dreamer, Entrepreneur, Healer, Storyteller, and Unconventional Free Spirit who helps people find themselves through communication and style.

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At 40, I thought my life was over. Diagnosed with streptococcus pneumonia, I spent five days in the hospital and a month on a breathalyzing treatment to rebuild my lungs. A former social smoker, I realized then: maybe I don’t need to smoke anymore.

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That’s when The Substitute was born—my personal cure to cancer. This mission is deeply personal. My husband passed away from cancer ten years prior, and in his honor, I was named Woman of the Year by The Leukemia and Lymphoma Society (LLS), raising over $100,000 through my boutique, The Art of Style. Though my store was tragically destroyed in the 2020 riots, my purpose has never wavered.

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Now, I’m on a mission to help millions reduce stress, quit smoking, and live longer, healthier lives. Every breath taken with The Substitute is a step toward a healthier, cancer-free world—because cancer sucks.

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And because I am still alive, I continue to chase my dreams and reopened The Art of Style in Florence, Italy, where art, style, and transformation come together. Come try The Substitute for free when you come to see me at TAOS Gallery and just breathe.

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#TheSubstituteSociety

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