The Journal
Stories, rituals, and reflections from Florence and the world beyond.
In our showroom, mornings begin slowly. Espresso. Light through ancient windows. And three intentional breaths before the day unfolds. Here, we explore the art of beginning with intention...
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The intersection of garment design and mindful living. How decades of creating beautiful clothing informed The Substitute...
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Creating space for breath throughout your day. From morning awakening to evening reflection, small rituals that transform routine into intention...
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Our founder's guide to mindful living in Florence. From hidden cafés to quiet corners of the Uffizi, spaces that inspire intentional moments...
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Understanding how conscious breathing affects stress, anxiety, and overall well-being. Ancient wisdom meets modern research...
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Curating a life with purposeful design. The items we choose to surround ourselves with shape our daily experience...
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Maintaining rituals while away from home. How The Substitute becomes a grounding companion through time zones and transitions...
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